Make Goood Choices

Thoughts | Branding, Packaging, & Strategy for Food and Beverage CPG Brands

Musings about branding food products related to food packaging, food labels, beverage packaging, beverage labels, nutrition labels and shelf consistency through brand clarity and consistency through naming, marketing, print design, digital design for food and beverage companies for small to medium food producers in times of growth and transition in Oklahoma, Texas, Kansas, Missouri and Arkansas.

Local CPGs Unite

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Made in Oklahoma!

For food and beverage producers, these 3 words elicit pride. Pride in the heritage of family farms. Pride in local sourcing. Pride in producing quality, usable products that grow families, elevate the state's economy and produce jobs within communities. 

Most everyone who buys food in Oklahoma knows the red and blue Made in Oklahoma logo as a stamp of quality. Consumers feel good about supporting local business when choosing Braums, Cusack and Bedre'. The Made in Oklahoma stamp of approval gives buyers confidence to try new, up and coming brands like Vault Ice, 1907 Meat Co. and Billy Goat Ice Cream.

This high level of Oklahoma-made product awareness is thanks to the Made in Oklahoma Coalition, a group of food and beverage producers pooling resources to gain market share. Products created by members of the coalition are featured on billboards, in radio ads and social media posts. The MIO marketing team works with retailers to create advertising features and sprinkle point of purchase materials throughout stores. Coalition members enjoy special events, recipe contests and special appearances. 

It's pretty obvious why we are super duper beyond thrilled to announce that Make Goood Choices is the newest associate member of the MIO Coalition. We will be able to be a resource for packaging and branding while learning from the breadth and depth of food industry knowledge collected within this group of Goood folks.

Explore these local MIO brands, make your shopping list and we will see you at the supermarket. 

 

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“Know your food, know your farmer. Or if you don’t know your farmer, know your butcher.” Adam Gribben, owner and operator of 1907 Meat Co.@ 919 S. Main in Stillwater. Photo from 1907.

“Know your food, know your farmer. Or if you don’t know your farmer, know your butcher.” Adam Gribben, owner and operator of 1907 Meat Co.@ 919 S. Main in Stillwater. Photo from 1907.

Joel Schierloh