Make Goood Choices

Thoughts | Branding, Packaging, & Strategy for Food and Beverage CPG Brands

Musings about branding food products related to food packaging, food labels, beverage packaging, beverage labels, nutrition labels and shelf consistency through brand clarity and consistency through naming, marketing, print design, digital design for food and beverage companies for small to medium food producers in times of growth and transition in Oklahoma, Texas, Kansas, Missouri and Arkansas.

Packaging: Juice Pouches Deliver Whiskey

photo from

photo from

How would you like a steady supply of premium whiskeys to sample? Three fingers on the rocks. 

A whiskey of the month club delivers curated whiskey in pouches right to your mailbox. The selection of fine scotch is perfectly portioned into double serve plastic pouches. The pouch tells the story of the whiskey inside.

This glorious creation is only available in the UK, but we are ready to bring it to America! All we need are some distillery partners.

Make Goood Choices loves this type of creative packaging application. The distilleries benefit from the widespread exposure for their product. Their whiskey sample could end up in the hands of their future biggest fan. The subscriber gets to try carefully selected whiskeys they may not otherwise know about. And, it's great for gift-giving when it comes to that person who is impossible to shop for.

Read this article from The Black Label to learn more. 

Joel Schierloh