Make Goood Choices

Thoughts | Branding, Packaging, & Strategy for Food and Beverage CPG Brands

Musings about branding food products related to food packaging, food labels, beverage packaging, beverage labels, nutrition labels and shelf consistency through brand clarity and consistency through naming, marketing, print design, digital design for food and beverage companies for small to medium food producers in times of growth and transition in Oklahoma, Texas, Kansas, Missouri and Arkansas.

Honest Re-Branding in Food Packaging

Food Consumers Like It When Nutrition Labels Have Nothing to Hide

There are a few good times to rebrand food products. We like to focus in on times of growth and transition to help food and beverage companies gain brand clarity and consistency. Everything about your packaging should contribute to telling the story of your brand. NO, your product label is not too small for storytelling. 

Check out the EXO Cricket Protein Bar. Small package. Great story.

Link to Article - Honest Re-Branding

 
Food PackagingJoel SchierlohBranding, Nutrition Label, Food Packaging, Food Labels, Rebranding, Brand Strategy, Brand Guardianship, Product Marketing, Food Package Design, Food Label Design