Make Goood Choices

Thoughts | Branding, Packaging, & Strategy for Food and Beverage CPG Brands

Musings about branding food products related to food packaging, food labels, beverage packaging, beverage labels, nutrition labels and shelf consistency through brand clarity and consistency through naming, marketing, print design, digital design for food and beverage companies for small to medium food producers in times of growth and transition in Oklahoma, Texas, Kansas, Missouri and Arkansas.

Breaking into the Food Business

Everyday we get to work with creative, ambitious people who are pursuing their dreams in the food and beverage industry. And, they are some pretty cool folks. They are people who are really into people pleasing with palate pleasing concoctions. They are bold, adventurous risk-takers who bet the bank on culinary agreement of the masses.

As a strategic design consultancy focused on helping food and beverage companies gain brand clarity and consistency, we believe in Goood Products, Goood People and Goood Profits as the formula for our client's success.

Goood Products taste great, fill a niche and can be distinguished from other products in the same category.

Goood People applies to the MGC team as well as our clients. We are all driven to make a positive difference within our communities and in the lives of our customers. We want to do work that matters with people who share the same vision.

Goood Profits follow Goood Products and Goood People in the customer lifecycle. We're not here to tell you how to run your business but we bring an outside perspective that is sometimes needed to question processes that detract from the main focus. Prioritizing with a laser focus is very difficult for 86% of leaders.

Maybe you wish you were one of the awesome food and beverage clients we help propel toward Goood Profits. Be inspired by this article from about how seven people launched successful food careers.

Give us a shout to talk about how MGC can impact your packaging and overall brand.