leaves book & tea shop
;to restore the mind and refresh the body.
To establish a brand identity and visual story for Leaves Book & Tea.
Leaves offers a peaceful respite from the pace of life. Come in to enjoy a welcoming space, a great cup of tea and engaging with quality literature.
The brand tells the same story of paring tea and literature with a calming and inviting brand identity.
;to come in and exhale.
The Leaves brand identity reflects two main objectives. The first visually represents the atmosphere their clients crave, a peaceful, calming, restorative space. The leaves typemark bookended by tea leaf periods, which in literature means to provide a break or take a breath, is inspired by vintage book covers and harkens back to simpler times.
The second objective is the L icon, an illustration initial cap used in literature as a marker for a new section and helps readers find their place. It communicates that Leaves is a place where you can reflect, think and find your way forward.