Make Goood Choices
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Leaves Book & Tea Shop

 
 

leaves book & tea shop

  ;to restore the mind and refresh the body.

To establish a brand identity and visual story for Leaves Book & Tea. 

Leaves offers a peaceful respite from the pace of life. Come in to enjoy a welcoming space, a great cup of tea and engaging with quality literature.

The brand tells the same story of paring tea and literature with a calming and inviting brand identity. 

 
 
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solution

  ;to come in and exhale.

The Leaves brand identity reflects two main objectives. The first visually represents the atmosphere their clients crave, a peaceful, calming, restorative space. The leaves typemark bookended by tea leaf periods, which in literature means to provide a break or take a breath, is inspired by vintage book covers and harkens back to simpler times.

 
 
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The second objective is the L icon, an illustration initial cap used in literature as a marker for a new section and helps readers find their place. It communicates that Leaves is a place where you can reflect, think and find your way forward.

 
 
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MGC listened carefully to our core values and how we wanted people to feel when they interacted with our brand. They translated everything into a fully developed brand. We constantly receive compliments from friends and strangers alike. Seriously, we couldn’t be more pleased with MGC’s work. - Tina Howard, Owner
 
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Weldon Jack Grooming

packaging

Kosmos Q

Branding, brand strategy, packaging