brand redesign/packaging system
The logotype is the cornerstone of the visual identity. It creates immediate brand recognition and builds equity with every impression newly designed to be easily reproduced across all platforms from printed package labels to embroidered shirts to screen printed aprons.
We worked with Kosmos Q food scientists to identify health features important to consumers. Packaging now calls out gluten free and no MSG.
The “Q” mark is the foundation of the brand. It has strong durability being the core identity element since the beginning of the organization. Utilizing the "Q" mark consistently creates more clarity for consumers and strengthens brand loyalty.
Chicken, cow, fish and pig icons on the front label easily identify flavor usage for pro competitor and the backyard bbq-er. Creating packaging friendly to the common user readies Kosmos Q for retail distribution.