To update Creminelli’s small format salami packaging.
In 2006, Cristianio Creminelli brought his family's centuries-long tradition of crafting artisan salami from Biella, Italy to the US. The packaging needed to appeal to modern consumers while expressing the deep, rich Creminelli family heritage. Known in Italy as Artisans of Excellence, the packaging needed to differentiate itself as handcrafted, heritage meats using only organic spices.
[how the design process went]
[what we did]