Make Goood Choices

Our Approach | Branding, Packaging, & Strategy for Food and Beverage CPG Brands

Our approach to brand clarity in food packaging, beverage packaging, food labels, beverage labels and nutrition labels to achieve food branding, beverage branding, shelf consistency, branding strategy, consumer loyalty through naming, marketing, print design, digital design for small to medium food food producers in times of growth and transition in Oklahoma, Texas, Kansas, Missouri and Arkansas.

 
 

Core Values

 
 

;principles or standards of behavior; personality of a brand, its products or services.

 
 

Goood Products

;helping food and beverage brands tell a goood story with clarity and consistency. We develop strategy and craft packaging that tells consumers of your quality ingredients, your health benefits, your business practices and your purpose. Your packaging functions as the essence of your brand on the shelf and speaks to your consumers.

Goood People

;developing an active, empowered consumer base by allowing the customer to emotionally connect with your product. We do this through designing a product image that your customer adopts into their lifestyle. ;the result is a deeply felt brand loyalty that motivates your customer to tell friends about their experience with you.

Goood Profits

;using design to drive customer loyalty throughout an entire brand focusing on times of brand growth and transition by creating a goood product image that your customer adopts and easily recognizes. ;we manage thoughtful and consistent branding through your entire product offering including re-branding, brand extensions and new categories. 

 
 
 

Approach

;how MGC goes about strategically consulting for CPGs; helping you tell your story using clarity, intention and education.

 

 ° Clarity

   ;the state, or measure of being clear, in appearance, thought or style. Consumers will know what your product is and how to use it! We help customers understand your product, your process and your mission by designing packaging that communicates the essence of your brand.

 ° Intention

   ;an act or thing done with intention or on purpose, an aim or a plan. We utilize each SKU in your line as a character in your overall story. Today's consumer wants to hear a story and be invited to be a part of it. 

 ° Education

   ;the act or process of imparting or acquiring particular knowledge. We impart knowledge to your consumer that helps them feel goood about consuming your product to the point they want to tell their friends about the benefits you offer.

 
 
 

Our Services

1. ;the action of helping or doing work for someone; an act of helpful activity; help; aid.

 
 

 ° Naming

 ° Brand Assessment

 ° Branding

 ° Brand Strategy

 ° CPG Package Design

 ° Brand Maintenance

 ° Brand Guardianship

 ° Consulting

 ° Print & Digital Design